MSCM Courses
M.A. (Communication Arts) in Strategic Communication Management
Program Structure (Plan A)
Core Courses
Elective Courses
Thesis
[Plan A] Total Credits
36
Preliminary Courses
S/U
Core Courses
15
Elective Courses
9
Thesis
12
Program Structure (Plan B)
Core Courses
Elective Courses
Professional Project
[Plan B] Total Credits
36
Preliminary Courses
S/U
Core Courses
15
Elective Courses
15
Professional Project
6
Comprehensive Exam
S/U
Course Details
Preliminary Courses
S/U
2800500 Applied Statistics for Social Science Research
3
2800502 Foundations Of Integrated Marketing Communications
3
Core Courses
15
2800510 Communication Research Methodology
3
2800511 Communication Theory
3
2800530 Principles of Communication Management
3
2800574 Consumer and Psychology of Integrated Communications
3
2800575 Strategic Planning and Evaluation for Integrated Communications
3
Elective Courses
9/15
2800531 Crisis Communication Management
3
2800534 Global Marketing Communications Management
3
2800599 Strategic Media Planning
3
2800606 Selected Topics in Integrated Communications Management
3
2800787 Seminar in Integrated Marketing Communications Management
3
Plan A
Thesis
12
- 2800811 Thesis12
Plan B
Professional Project
6
2800790 Professional Project I
3
2800791 Professional Project II
3
Comprehensive Examination
S/U
- 2800896 Comprehensive Examination0