About Program
- Degree:M.A. (Communication Arts) in Strategic Communication Management
- Pathways:Plan A (Thesis)2 Years
(Evening Class)Curriculum Code: 4204Plan B (Project)1.5 Years
(Evening Class)Curriculum Code: 4205 - Revision:2023
Program Philosophy
In today’s globalized world, disruptive communication and the impact of the COVID-19 pandemic are driving significant changes and increasing cross-border competition. The rise of new platforms presents both opportunities and challenges, leading to major shifts in society and global culture.
The Master of Arts in Strategic Communication Management Program (MSCM) aims to develop professionals with a thorough understanding of communication principles. Students will be equipped to apply their knowledge efficiently in managing communication within a rapidly changing landscape, rooted in academic ethics and social responsibility.
Program Objectives
- To produce graduates who possess the knowledge and skills to integrate the ever-evolving field of communication studies while grounded in social responsibility and ethical principles.
- To enhance academic knowledge, research, and the pursuit of integrated theoretical concepts that encompasses all dimensions of strategic communication management.
Program Learning Outcomes (PLOs)
Student Journey
Plan A (Thesis)
- Fall
1st YearOrientationTheory-based Courses - Spring
1st YearPractice-based Courses - Summer
1st YearIntermediate OrientationStudy Trip - Fall
2nd YearThesis - Spring
2nd YearThesisGraduation
Plan B (Project)
- Fall
1st YearOrientationTheory-based Courses - Spring
1st YearPractice-based Courses - Summer
1st YearIntermediate OrientationStudy TripSummer Courses - Fall
2nd YearProfessional ProjectGraduation
Academic Year Calendar
First Semester
(Fall)
August – December
Second Semester
(Spring)
January – May
Summer Semester
June – July